Where Ostabúðin stands out from other gourmet shops is its staff’s friendliness and willingness to explain things. I was recently at a gourmet store in Belgium where they were so rude, they got the whole store to start laughing at me, because I am a food writer! I shoved my wallet back so far into my purse, I’m surprised it didn’t go into another dimension.
Instead, the folks at Ostabúðin told me what they really think about such things as fermented shark. The lady at the counter asked if I had ever eaten horse chorizo sausage. Before I could say no — and not to fret about it, either — she had cut off a big hunk with a knife. What could I do? I had to taste a bite. And you know what? It was excellent. I kept gushing about how good it was and that I was so relieved.