Something new from Redken for hair this Mother’s Day

Whether thinking about your own mom hair or your mom’s hair, it doesn’t look like it used to. Years of coloring and heat styling have taken its toll. Weak hair doesn’t have the keratin to hold a style, it doesn’t have the liveliness and gloss. Is it all over but the shouting? No! Redken has a new product out that’s a game changer: Acidic Bonding Concentrate Lightweight Liquid Conditioner. I was happy to be hosted to experience it!

You’ve probably thought that with older, worn-out hair, you had to slop on something thick, oily and heavy — some combination of melted crayons and Vaseline. This always results in a dead-looking ‘do. This is the opposite approach that Redken takes and you should, too.

The acid — think of those homemade vinegar or lemon rinses you might have made as a kid — adds shine and seals the cuticle. This product is exactly for the most damaged hair, the fine, cotton candy stuff. This is what they say about it: “formulated without silicone, this liquid conditioner helps reinforce weak bonds with continued use from the inside out without weigh down.

This conditioner quickly absorbs into
the hair fiber, is easy to rinse out leaving no unwanted residue or coating. With continual use it provides 1.5x more inner hair strength* and smoothness with a lightweight finish that has body and volume.

*system of acidic bonding concentrate shampoo and lightweight liquid conditioner vs. non-conditioning shampoo.

  • Up to +1.5x inner strength*
  • 4x easier detangling*
  • 2-days non-oily hair**
  • 48-hours of volume**

*acidic bonding concentrate shampoo + lightweight liquid conditioner vs. non-conditioning shampoo.”

So, you spray it in with a pump bottle and rinse it out. I was shocked that with a lightweight spray, I was still able to get a wide-toothed comb through! Usually, it “takes a village” and tons of product. Also, I was able to keep my own natural texture! You may not even remember the texture and bounce of your natural hair, if you’ve been using heavy products for so long. That liveliness says “young”.

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