According to Inc. magazine, only 2% of women worldwide are naturally blond, but about half the women leaders — CEOs, senators, etc. — are blond. That means women leaders are coloring their hair blond! But it can be a struggle to keep the tone in check, to keep the beautiful colors from getting brassy. But now, there’s the new Redken Color Extend Blondage system, part of their Color Extend collection! I was happy to be hosted to experience it.
This set of shampoo and conditioner deposits pure violet pigments, so it’s more curative than milder, preventative lines like Pure Platinum. It also utilizes a triple acid protein complex of amino, citric and maleic acids to strength and help get rid of that cotton candy damaged look.
I was very pleased with the noticeable results in just one use. Because violet has slight red, as well as blue in its pigments, your hair will have a lively, not overly ashy look. It’s great that you can fix your color in one wash, perhaps heading out for a special evening. They do recommend leaving both the shampoo and the conditioner in for 1-3 minutes, repeating the shampoo application.
While the line was created for blond hair, those with brassy color will all benefit.