John Frieda 7 Day In-Shower Volume Treatment [classic article]

Nobody gets perms for volume anymore, do they? The last time I got a perm, I was interning for the late Sen. Paul Simon (D. Ill) on Capitol Hill and I had bitten into the side of my mouth . . . hard. Dispatched to the Senator’s dentist, he said that he had treated gunshot wounds that looked better. Wearily heading back to the office, the AA — a former member of Congress from Indiana — and his assistant told me to leave early, get a stack of magazines and rest. I said that I had already read my favorite magazines for that month. The assistant suggested that I go get a perm, take my mind off my bite.

So, the perm turned out the way perms always did: craptastic. I have one of those wall pics of me standing with the Senator that mostly commemorates my nasty perm and the fact that I was then too depressed to put my contacts in. When it was time to return back to college, my friends were all like, “What did you do to yourself?”

When you want long-term volume in your hair, how about a product that doesn’t change the shape or fundamental structure of your hair? John Frieda 7 Day Volume In-Shower Treatment to the rescue! I was happy to be hosted to experience it.

This is such a perfect thing to use before a trip, because it really does bulk up the volume of your hair for several days, You use it after washing/conditioning your hair, leave it in a few minutes and rinse. Don’t even worry about packing it!

Root Booster Blow Dry Lotion — which you could get a plastic container for at the dollar store for 3-1-1 carry-on travel bags — gives additional natural, soft volume at your roots, giving shape to your style.

These products are available at mass retailers everywhere.


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